fur Life Living
Home of the First FurReality Show
Client
fur Life Living
Role
Art direction & branding
Disciplines
- Art Direction
- Branding
- Digital
Art direction and branding for fur Life Living, an entertainment concept billed as “the world’s first FurReality show.”
The system leans all the way into personality — a “meet the cast” feature, character bios with attitude and a confident magenta palette — proof that brand voice is a design decision.
A playful entertainment brand with a full cast of characters and its own voice.
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