Popeyes
Zatarain’s Butterfly Shrimp & Mardi Gras
Client
Popeyes
Role
Selected advertising and digital work
Disciplines
- Advertising
- Art Direction
- Digital
Promotional advertising and digital work for Popeyes Louisiana Kitchen, built around the Zatarain’s Butterfly Shrimp limited-time offer and a Mardi Gras sweepstakes.
The work pulls a loud, appetite-first food photograph, a hard price point and a “Tweet your way to Mardi Gras” call to action into one hierarchy, then carries the system down into loyalty program, catering and Pro Start modules.
Promotional advertising for a national quick-service brand — limited-time menu, loyalty, catering and Pro Start.
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